None of this would of course be worth writing about, except for the fact that the animated figure moves from the lower right box into the upper banner.
I was puzzled how one might do it, given the content isolation principles that guide web pages - a content of one frame has no access to the content of another frame, nor to the content of the parent. So I started poking around the content of the page.
The answer becomes obvious if you right-click inside the banner, around the middle, and select Zoom In, while the ad is playing.
The ad LOOKS like this, of course:
But the real composition is this, with the borders of the banner simply being just drawn on the right part of the ad:
Clever. I remember people were saying that Apple lost the PC wars not because MSFT had a superior product, but because Microsoft had better marketing. Bollocks! as Creedy used to say...
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